Bushnell Named Ryder Cup 2010 Preferred Supplier

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Bushnell Outdoor Products Announced as a Preferred Supplier to The 2010 European Ryder Cup Team
Suresnes, France, 19th April 2010 – Bushnell Outdoor Products, the worldwide leader in sports optics, premium eyewear, and outdoor accessories for over 60 years, announced its official agreement today with Ryder Cup Europe to be a Preferred Supplier to The 2010 European Ryder Cup Team at The Celtic Manor Resort, City of Newport, Wales, from October 1 – 3.

Bushnell Outdoor Products, which includes such well known brands as Bushnell, Bollé and Serengeti as well as other quality outdoor accessory brands, has a reputation for developing and marketing the highest quality and most reliable performance products which seek to enhance the experience of outdoor and sports enthusiasts.

Bushnell boasts leading market share in all of the sports optics categories with products consistently winning design and performance awards from prestigious organisations. Bushnell constantly explores emerging technologies to market sports optics that combine leading edge design with performance innovation. It is this dedication that has made Bushnell the most recognised and reputable sports optics brand in the world.

As a Preferred Supplier to The 2010 European Ryder Cup Team, Bushnell Outdoor Products will provide Bushnell Laser Rangefinders, Bushnell binoculars and Bollé sunglasses to The European Team, Caddies and Referees. Olivier Ciaravino, Vice President and Managing Director Europe of Bushnell Outdoor Products, said: “We are delighted to be a Preferred Supplier to The 2010 European Ryder Cup Team and our prestigious partnership demonstrates that Bushnell Outdoor Products perform at the highest levels of the game.”

Ryder Cup Director, Richard Hills, commented: “It is a pleasure to welcome Bushnell Outdoor Products into our family of Preferred Suppliers for The 2010 Ryder Cup. Technology has advanced considerably in recent years and we are delighted that Colin Montgomerie and his European Team, as well as all the caddies, will be able to prepare on The Twenty Ten course using the Bushnell Laser Rangefinders and Bollé sunglasses.”

Under the terms of the agreement, Bushnell Outdoor Products will be an exclusive Ryder Cup 2010 Licensee for Bushnell laser rangefinders, Bushnell binoculars, Bollé sunglasses and Serengeti sunglasses and will sell the licensed products on a global basis (with the exception of the US).

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